GOLDSMITH, LTD,
Chicago, IL  |  2007


Goldsmith Ltd is a jewelry retail and studio along Michigan Avenue. Understanding that gold is a malleable yet hard metallic element we designed a “soft” and “hard” wall. The soft wall is a curved geometry made from EVA foam with an Elastomaric coating and the hard wall is a CNC panel relief graphic fabrication of the periodic table. The soft wall absorbs sound both in its shape and in its material balancing sound attenuation in a typical retail environment.

Photos by Ana Miyares.