As Rush Street expands its luxury retailers, the building owners recognized the need to create a striking draw to pull customers into the 900 Shops. The first step was to bring new life to the precast parking facade and secure a strong retail presence. We designed a low-profile white back-painted glazing system with large retail display areas. A continuous branded path was conceived from the street to the elevator and, ultimately, to the shops, focusing on retail and way-finding with meticulous attention to lighting, materials and textures.
Photos by Ballogg Photography